With the launch of the Curve ID line, Levi’s has set out to tackle the age-old dilemma (and clever tag line) “All Asses Are Not Created Equal” when finding the perfect jean fit for female ASSets. The jeans are designed in three fits: slight curve, demi curve, and bold curve in order to accommodate various body types.  Waist to hip assessments are performed to address shape rather than size in order to obtain the perfect fit. Congratulations Levi’s (raises glasses) it only took 75 years to make Women (and Men) very happy!  (bottoms up!) Now if we can only work on a (ethnically) diverse marketing campaign?!

The Nikon Coolpix S1100pj Projector Camera ($350) is the company’s second-generation pocketable projector cam, bringing improvements like a 40 percent brighter projector with a built-in stand, the ability to display the screen of a computer connected via USB, one-touch 720p movie recording, a 14.1-megapixel sensor, 5-way image stabilization, a 5x optical zoom lens, and a 3-inch touchscreen. Boring your guests with family photos has never been so easy.

For those of you that stood in line for hours to get your hands on the new iPhone 4G, yeah I’m talking to you..the one currently playing with one of it’s 100 new features as we speak, can you come up for air for just one second to peep this DOPE new Fendi iPhone case? Available in dark green with the Fendi logo all over the back, this case is not available in the signature Fendi leather but instead in rubber. I have to give it up to the team in charge of material choice at Fendi; using rubber casing is actually a pretty practical idea seeing as how much handling these phones seems to attract. Look out for the release of this case at a Fendi store near you in the near future. Ok iPhone user..as you were!!!

Jay Z can do no wrong in my eyes..except coming out with the “All Black Everything” limited edition Air Force 1 collection and NOT naming Canada as one of the five showcased countries…it is criminal!?  Luckily he has good reason.  The collection was designed to pay homage to the USA, France, China, Puerto Rico and Brazil, countries that are taking part in the World Basketball Festival August 12 – 22 in New York City. The sneakers are a combination of black panels with the respective countries colours embedded in a translucent sole.  Only two pairs of each sneaker have been made, with one pair to be auctioned off on eBay. All proceeds of the sale will go towards the Shawn Carter Scholarship Foundation.  I suppose you get a blithe this time Jigga.

Wristwatches have evolved over the years and are more like pieces of artwork than essential time telling apparatus’. Matter-a-fact, I have a friend that has several watches sealed away and on display in a glass cabinet. If you collect watches or enjoy ornate timepieces adorning your wrists, you may be interested in this limited edition design by Nooka and the Canadian footwear label John Fluevog. With only 100 pieces are available for purchase online, this time piece, with its grey Fluevog inspired graphic on a black zot face and white leather band accented by red stitches, will definitely elevate your outfit to the upper echelon of DOPENESS. Who cares if you have to pull out your iPhone or Blackberry if someone asks you the time?!

Isn’t technology GRAND!! We’ve evolved from toting crates of records to books of cds, and then to simply rolling with you’re Mac and a portable hard drive. As your need for an entourage begins to diminish, and you begin to think things just can’t get any better, a concept created by Psychic Factory aims to further enhance the the dj-ing inexperience.  The concept dj station uses a standard setup for a single unit with a large dock in the center for the flat-screened ipad. The unit will come with scratchpads, cross fader and all the regular buttons and knobs; however, the ipad adds a whole new dimension of interactivity. Songs can be fiddled with to an even greater degree or the dj can add their own music on top using a keyboard or instrument setup. Although it is just a concept, this kind of device will no doubt soon be a reality….Stay tuned!

Pushing your ride to 210 MPH can get your in some serious trouble, imagine what 1000 MPH would get you? Although it hasn’t quite been tested, the Bloodhound SSC, is anticipated to reach 1000 MPH. The full mock up was displayed at the Farnborough International Air show near London last week. This beast is the insane brainchild of team leader Richard Noble and some ridiculously smart people from the Swansea University, MathWorks, and the Engineering and Physical Sciences Research Council. The designed is a 42-foot-long vehicle that weighs 14,158 pounds fully fueled and rides on titanium wheels almost 3 feet in diameter. When it’s finally built it will be powered by a jet engine bolted to a rocket, that should reach velocity in 42 seconds..fast enough for you?!?

This is crazy. I can see myself going for a ride in this on my next vacation.

Personal Submarine ($2,000,000). This two-person submersible vehicle features a transparent, climate-controlled acrylic pressure sphere, a 120- and 24-volt battery bank good for up to six hours of adventuring, two 3-hp main thrusters, two 3-hp vertical thrusters, four external halogen lamps, upright seating, a VHF radio for communication with the surface, GPS, and the license to descend up to 1,000 feet under the sea.

This might be my next gadget. about time they made a affordable handy-cam with interchangeable lens. Love the price and the size.

Sony NEX-VG10 Handycam ($2,000), which Sony claims is the “world’s first consumer interchangeable lens camcorder.” Powered by the aforementioned Exmor sensor, the VG10 sports a camcorder-like body, with a Quad Capsule Spatial Array Stereo Microphone, 3-inch LCD, dual accessory shoes, a high-res traditional viewfinder, Memory Stick and SDXC storage, and an included E-Mount 18-200mm Optical SteadyShot lens that’s augmented by compatibility with all E-Mount lenses, as well as most A-mount glass via an optional adapter. Oh, and it also shoots full 14-megapixel stills, just in case you’re wondering.

Renault has released details on its upcoming concept vehicle called DeZir. The DeZir (which sounds like ‘desire’ as it is pronounced in French) is meant to convey the new design language of the brand, according to Renault. Read Full Post over at Autoteknika